How Color Affects Printed Communications


Color is an essential aspect of printed communication, and it plays a critical role in bringing documents to life and increasing readability and reader engagement. Whether it’s a brochure, poster, newsletter, or business card, the use of color can make a huge difference in how you want your message to get across effectively. 

In this article, we’ll explore how color can be used to enhance printed communications and how it can impact reader engagement and better readability for your printed documents. 

Color and Perception 

Color is an excellent tool for grabbing attention. A well-designed document that incorporates color can instantly catch the reader’s eye and make a lasting impression. This is particularly important when you have a message that you want to communicate quickly and effectively. By using color strategically, you can highlight key information and make sure it stands out from the rest of the content.

In addition to grabbing attention, color can help to create a sense of hierarchy and depth to your document. By using different colors for different sections, you can indicate which information is most important and guide the reader through the content. This can help to make your document more organized and accessible, and it can also increase reader engagement by making it easier for the reader to follow along.

Color can also be used to create a cohesive look and feel for your document. By using a consistent color palette throughout your document, you can create a sense of unity and help to reinforce your brand identity. This is particularly important for businesses and organizations that want to communicate a consistent message across all of their communications.

Color and Tone

Colors can help with setting the tone of your work documents. Different colors can evoke different emotions and convey different messages, so it’s important to choose colors that are appropriate for the situation. For example, blue is often associated with trust and professionalism, while green is associated with growth and renewal. By selecting the right colors, you can ensure that your document communicates the right voice for your customers or your team internally. 

In addition to setting the tone, colors can also be used to add visual interest to your document. A well-designed document that incorporates color can be much more appealing than a monochromatic one, and it can help to hold the attention of those checking your printed work. This is important for documents that are dense with information. Color can help to break up the content and make it easier to read.

Color and Readability

One of the most significant benefits of using color in printed communication is that it can increase readability. Color can be used to create a contrast between the background and the text, making it easier to read. This is especially important for documents that are meant to be read quickly, such as flyers or posters. By using color to create contrast, you can ensure that your message is communicated effectively, even if the reader is in a hurry.

Color and Engagement

Studies show that adding color to marketing messages can increase engagement rates by up to 42 percent. In addition, it helps in improving memory and comprehension. This is because color helps us process and store images more efficiently than when it’s just in black and white. When you add color to your prints, like marketing materials, your consumers are far more likely to not only read but also to retain your message — which is the ultimate goal when you’re trying to create awareness and conversion for your business.

Tips When Using Color in Your Prints

Here are some use cases for color when it comes to your prints: 

  • The stronger the color contrast, the more powerful your message will be.
  • Your choice of colors should always reflect your brand mission with strength and clarity.
  • Using three key colors in your printouts will help ensure that your message is retained more easily — and for longer — in the minds of your readers.
  • Learn the meaning of the various colors (for example, the color red signifies good fortune and is also a strong color for creating action) and how it affects people’s moods.

The use of color in printed communication is an essential aspect of effective design. Whether it’s used to grab attention, create a sense of hierarchy, set the tone of your message, add visual interest, increase readability, or create a cohesive look and feel, color can play a critical role in bringing documents to life and increasing reader engagement. 

Never underestimate the power of color when it comes to creating prints that communicate. Are you looking to add color to your printing processes? Reach out to us at ManagedPrint, we’re here to help you get colorful with your printed communications. 


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