Leveraging Print Management to Enhance Your Sales Strategy
While often overlooked, your company’s print management strategy can play a crucial role in regards to your bottom line sales numbers. Understandably, decision-makers may be skeptical about investing in managed print services, questioning the cost implications and the direct link to increasing revenue.
Here’s how a strategic approach to print management can not only cut costs but also significantly boost your sales due to more efficient operations and higher quality services.
Addressing Cost Concerns
The Misconception: It’s a common belief that outsourcing print management adds an extra layer of cost, as it involves technical expertise and specialized services.
The Reality: While there’s an upfront cost to Managed Print Services (MPS), the long-term savings are substantial. MPS optimizes your print fleet, reduces wastage, and streamlines processes, leading to significant cost reductions. Moreover, the predictability of expenses through a fixed monthly fee helps in better financial planning.
Specific Benefits:
- Reduced Wastage: MPS ensures you’re only using what you need, significantly cutting down on paper and toner costs.
- Energy Efficiency: Modern, energy-efficient devices replace older, costlier ones, reducing your energy bills.
- Maintenance Savings: Regular maintenance and proactive support prevent costly repairs and downtime.
Enhancing Sales Strategy with Print Management
- High-Quality Sales Materials: First impressions matter. High-quality, professionally printed sales materials reflect the standards of your company, instilling trust and credibility in potential clients.
- Personalization at Scale: MPS allows for efficient personalization of marketing materials. This personal touch can make a significant difference in customer conversion rates.
- Streamlined Communication: Fast, reliable, and efficient print processes ensure that your sales team has the materials they need when they need them, keeping the focus on selling rather than waiting on resources.
- Data-Driven Decisions: MPS provides valuable insights into print usage and needs. This data can be used to make informed decisions, aligning your sales strategy with actual requirements and customer behaviors.
- Enhanced Security for Sensitive Deals: In sales negotiations, protecting sensitive information is paramount. MPS offers robust security features ensuring that your confidential print jobs remain just that – confidential.
Connecting the Dots: Print Management to Revenue Increase
Reducing Operational Hassles: By taking the daily grind of print management off your team’s plate, MPS allows your staff to focus on what they do best – selling. Less time spent on printer-related issues translates to more time for client interaction and deal closures.
Supporting Marketing Efforts: Effective print management supports your marketing campaigns by ensuring timely and quality material production. This directly impacts your brand’s perception and, consequently, your sales figures.
Building Customer Loyalty: Reliable and secure print management also plays a role in customer retention. Efficient, professional service contributes to a positive customer experience, encouraging repeat business and referrals – both of which are vital for sales growth.
Ready to Improve Sales with Managed Print Services?
While the connection between managed print services and sales might not be immediately apparent, a deeper dive reveals a multitude of ways in which effective print management can fuel your sales engine. From cutting unnecessary costs to enhancing the effectiveness of your sales and marketing materials, MPS is an investment that pays dividends in the form of increased revenue and business growth.
Contact ManagedPrint to learn more about our services or to see how we can help!
